How can nonprofit organizations drive donations and awareness for their cause? The answer from a revolutionary new national program is to literally drive. Wrap for a Cause encourages drivers to use their cars as well as college and universities to use their campus vehicles as mobile billboards to help charities spread their message and raise funds in the process.
The idea is being launched on the campus of Iona College this fall with a pilot program, sponsored by New York-based Country Bank.
“We’re launching the initial phase of this great charity by calling on universities and colleges to make a difference and get involved,” said Wrap for a Cause founder Laura Saggese. "Wrap for a Cause creates new opportunities for donor engagement while helping raise funds for school programs and charitable causes that your university supports."
Each vehicle wrap is underwritten by a corporate sponsor for a flat fee and carries the wrapforacause.org URL as well as a tagline. Wrap for a Cause will donate 10 percent of net proceeds to the selected cause.
When announcing the sponsorship of the Iona College campaign, which will drive awareness and support for the Juvenile Diabetes Research Fund (JDRF), Joseph M. Murphy, Jr, president and CEO of Country Bank, explained the cause is very personal to the Bank, “We have two siblings who developed Type 1 diabetes by the age of seven. Our parents, Chairman and Founder Joseph M. Murphy, Sr., and his wife and Bank Vice-Chair, JoAnn Murphy, started the Westchester Chapter of JDRF in the 1970’s in an effort to raise money to find a cure for this devastating disease.”
Founded in 1988, Country Bank offers products and services for commercial banking and lending customers, small business customers and individual consumers. The Bank is FDIC insured with offices in Manhattan, the Bronx and Scarsdale.
In addition to JDRF, Country Bank supports many local organizations including the Marine Law Enforcement Foundation, Burke Rehabilitation Hospital, Columbus Citizens Foundation and Iona College just to name a few.